Sitemap | Disclaimer       
 
 


PR and Marketing Activities 2007
 
 


This year Courts celebrated its 22nd birthday on Saturday 30 June. On that occasion, we had a live radio show with Radio One at Courts Riche Terre from 11am to 4pm. Since this live broadcast took place at a month end, we seized that opportunity to push offers for that period. We also have some PR initiatives around this birthday event – as highlighted below.


Giant Cake

Focal point of this radio show was the giant birthday cake that was cut and distributed to the public on that day at Riche Terre. Refreshments (Sunfill which is a new product of Coca-Cola) was also served to the public.

 



We also shared our birthday cake with inmates of homes/charitable institutions around Riche Terre, e.g., Abri de nuit and Gayasing Hasram in Port Louis, Muslim Children Orphanage in Port Louis and Foyer Mere Theresa in Roche Bois. Animators of Radio One and some staff of Courts travelled in our van, Caravane Soleil to distribute the cake and various give-aways at the said locations.

The public was invited to share our birthday cake as from at 1pm at Courts Riche Terre!



Blood Collect
Considering that this event should attract many visitors, we have asked the Blood Donors Association to be present on that day at Riche Terre for a blood collect. Customers and visitors were invited to give blood. Therefore a special appeal was made to all staff of the BAI Group to participate in this collect.



Donation to Friends in Hope
Another PR initiative on that day was the donation of Rs 60,000 to the NGO “Friends in Hope”. Friends in Hope is a voluntary organization whose purpose is to provide care and support to persons affected by mental illness and their families. The NGO is currently catering for some 25 young persons with mental health problems. Since the NGO is currently facing financial difficulties, we have decided to support them financially.

 
 
Nouvelle Succursale - Courts Port Louis
Courts a ouvert une nouvelle succursale située à l’angle des rues Révérend Lebrun et Mallefille à Port-Louis. L’ouverture a eu lieu le vendredi 25 janvier 2008. Ce nouveau magasin a pour but d’offrir à la clientèle un univers plus spacieux, plus moderne, un accueil chaleureux afin de faire de sa visite une expérience de shopping inoubliable.
 
  Nouveau Courts de Port Louis   Vue d’ensemble du magasin  
         
 
Nouveau Courts de Port Louis
 
Vue d’ensemble du magasin
 
 
M. Bertrand Rassool, Deputy CEO de BAI; Les deux premier clients qui sont entrés dans le magasin; M. Salim Emritte- Manager de la succursale de Port-Louis; M. David Isaacs- Directeur de Courts.(de gauche  à droite)  
M. Bertrand Rassool, Deputy CEO de BAI; Les deux premier clients qui sont entrés dans le magasin; M. Salim Emritte- Manager de la succursale de Port-Louis; M. David Isaacs- Directeur de Courts (de gauche à droite).
 
M. Bertrand Rassool, Deputy CEO de BAI; M. David Isaacs-Directeur de Courts; Mme. Jane Barry- Administrateur de la succursale de Port-Louis; M. Saleem Beebeejaun- CEO de BAI; Mme. Zareen Kaudeer- Superviseur de la succursale de Port-Louis; M. Salim Emritte - Manager de la succursale de Port-Louis ; Yousouf Hassain- Regional Manager de Courts; Christelle Mackay- Manager du département de Marketing de Courts(de gauche à droite).
   M. Bertrand Rassool, Deputy CEO de BAI; M. David Isaacs-Directeur de Courts; Mme. Jane Barry- Administrateur de la succursale de Port-Louis; M. Saleem Beebeejaun- CEO de BAI; Mme. Zareen Kaudeer- Superviseur de la succursale de Port-Louis; M. Salim Emritte- Manager de la succursale de Port-Louis ;  Yousouf Hassain- Regional Manager de Courts; Christelle Mackay- Manager du département de Marketing de Courts.(de gauche à droite)
 
 

Remise de prix de la loterie de fin d'anné de Courts

Notre loterie de fin d’année qui avait pour thème 'Changez de décor avec Courts', a eu lieu du 1er novembre 2007 au 7 janvier 2008. Le prix offert conjointement par Courts et Mauvilac était Rs 250,000 à chacun des gagnants pour refaire la décoration de leur maison, c'est-à-dire, Rs 200,000 pour des achats chez Courts et Rs 50,000 pour des achats chez Mauvilac.

Le tirage a eu lieu le mercredi 23 janvier 2008 et nos deux heureux gagnants sont :
1. Madame Saraswati SOBHEE habitant Curepipe
2. Monsieur Emmanuel Norbert RAGOTIN habitant Port Louis


Madame Saraswati Sobhee et sa famille.

 


Monsieur Emmanuel Norbert Ragotin
entourée de ses parents.

 


Mme. Sobhee, Mme Mackay et M. Doolun
de Courts, M. Maurel de Mauvilac et M. Ragotin.

 



 
Extra Curricular Activities
A Member of the British American Investment Group of Companies Courts Mauritius Ltd © 2007. All Rights Reserved.